Definition of government market

consumer group composed of federal, state, and local government units. The government market in total accounts for the greatest volume of purchases of any consumer group in the United States, spending hundreds of billions of dollars on goods and services each year. Although government purchases comprise a wide range of products such as food, military equipment, office supplies, buildings, clothing, and vehicles, selling to this market typically involves a great deal of paperwork, financial constraints, bureaucratic barriers, and awareness of specific political sensitivities.