seal of approval of a product that meets standards established by the Good Housekeeping Institute as directed by Good Housekeeping magazine in a policy designed for consumer protection.
seal of approval of a product that meets standards established by the Good Housekeeping Institute as directed by Good Housekeeping Magazine in a policy designed for consumer protection. The magazine will license use of the seal by an advertiser but will set limits for the ways the seal may be used. Companies desiring a Good Housekeeping Seal of Approval for a product must advertise in the magazine, and the advertised product must be accepted by the magazine. (Advertising for tobacco products and certain alcoholic beverages will not be accepted.) A contract for li-censing will also require a minimum volume and frequency of advertising in the magazine, and advertisers may use the seal in other advertising only according to contract terms. Since it is generally accepted that the Good Housekeeping Institute has become a recognized authority, trusted by the public, use of the seal provides a seemingly independent endorsement of a product's quality. Thus it is considered beneficial to include the seal in advertisements.
