processes necessary to receive, service, and track orders sold via direct marketing. There are different types of fulfillment systems depending on the product or service sold, including subscriptions, book club memberships, continuities, catalog merchandise, and fund raising.
processes necessary to receive, service, and track orders sold via direct marketing. There are different types of fulfillment systems based on the product or service sold, including subscription, book club memberships, continuities, catalog merchandise, and fund-raising. The differences among fulfillment services arise from whether the sale is a one-shot or involves continuous service over time, whether there is one product being sold at a time or many, whether the sale is on a cash or credit basis, the nature of the product being sold and its delivery requirements, and the type of statistical information that must be compiled.
Additional information can be obtained from the Fulfillment Management Association in New York City.
