Dictionary of Marketing Terms: FIM (facing identification mark)
FIM (facing identification mark)
machine-readable pattern of five or six vertical bars printed in the upper right portion of an envelope, to the left of the indicia or postage. The FIM is used by the U.S. Postal Service for automatic identification and orientation of First-Class letter mail for cancellation, and for sortation for further processing. The U.S. Postal Service provides camera-ready art for FIM marks to mailers at no charge. A FIM is required on business reply and courtesy reply letters and cards and on some meter reply mail. It must not be used on any other type of mail. The FIM identifies reply mail with and without a preprinted ZIP+4 barcode.
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