Definition of fax-on-demand

method of delivering information stored in a computer to a customer or prospect via facsimile, upon the request of the recipient. Usually, recipients call the computer via an 800 number or their own fax machine to request information be sent directly to their fax machine. Fax-on-demand gets information to customers when they want it and before their interest wanes. It also saves catalogers the expense of printing and sending more information than is of interest to the customer and allows for up-to-the-minute changes in pricing or product offerings. Because of its speed, fax-on-demand is gradually replacing the bingo card as a means of generating requests for information. Some fax-on-demand systems are one-call- the recipient pays for both the request and the transmission call time. Others are two-call-the sender pays for the call time during transmission of the requested information.