Dictionary of Marketing Terms: editing house
editing house
business specializing in the postproduction of film and videotape. After the actual shooting, an editing house will join the selected scenes together with titles, opticals, and sound track, as directed by the production company, to produce the finished product. Some editing houses that specialize in editing commercials will also duplicate the master copy and send the dubs to the various stations and networks on which the commercial is to appear.
