Dictionary of Marketing Terms: dot whack
dot whack
sticker or printed representation of a sticker placed on a direct-marketing piece to indicate that new information has been added or a new offer is being made. Dot whacks are usually small and may be round or star-burst shaped. They should be brightly colored and positioned so as to be highly visible. Yellow is often used. Dot whacks are inexpensive, costing about 3 cents each to print and apply. A dot whack might be placed on a catalog cover to indicate that sale priced items can be found inside. A dot whack might also be used to make an offer to a selected segment of a mailing. For example, it may contain a free shipping offer for first-time buyers or a discount on orders over a certain value.
