Dictionary of Marketing Terms: die cut
die cut
piece of cardboard, paper, or other material that has been cut into a special shape or design in a process similar to printing, except that a sharp steel die (embossing plate) is used in place of a printing plate. Die cuts are used in the production of greeting cards; labels and tags; direct-mail promotional pieces, such as calendars; novelty items; cutouts; and folding boxes or displays.
