Definition of cue

(in animation and presentation programs) an embedded code that specifies when an action is to occur.

1. in advertising, a signal, either audible or visible, used to keep the elements of a production running smoothly. A cue may be a word or line spoken by another actor, a hand signal from a member of the stage crew, or an electronic beep or buzzer. Cues are given to signal actors to make an entrance or exit, speak a line, or take some action. They are also given to signal the beginning or end of a program, or for some other production activity, such as the changing of a set. A cue is also used to preset technical aspects of production, such as film, audiotape, records, or videotape so that any of these elements will be at the program director's fingertips.
2. in consumer behavior, a relatively minor influence on human behavior that, in concert with the more powerful influence of a primary drive or learned drive, can control when, where, and how a response will be made; also called stimulus. For example, a restaurant patron driven by hunger will be cued by the time of day to respond to either the breakfast, lunch, or dinner items offered. Marketers can manipulate cues to influence behavior. Researchers have found that the color red stimulates appetite and might use red walls in a restaurant. Advertising can be a cue for purchasing a particular brand or for going to a particular restaurant.