setting up displays of complementary merchandise, usually in a supermarket, so that they are opposite each other; also called related item approach (to merchandising). In this way, a customer may be tempted to "cross over" from one product to another. For example: Amanufacturer's display of shampoo may be set opposite a display of hair conditioner made by the same company, to tempt the shampoo buyer to cross over to the hair conditioner as well.
setting up displays of complementary merchandise, usually in a supermarket, so that they are opposite each other; also called related item approach (to merchandising). In this way, a customer may be tempted to "cross over" from one product to another. For example: A manufacturer's display of shampoo may be set opposite a display of hair conditioner made by the same company, to tempt the shampoo buyer to cross over to the hair conditioner as well.
