Dictionary of Marketing Terms: Corporation for Public Broadcasting (CPB)
Corporation for Public Broadcasting (CPB)
private, not-for-profit organization created by the U. S. Congress in 1967 for the purpose of promoting and financing the development of noncommercial broadcasting. CPB funds more than 1000 public television and radio stations throughout the United States from an annual appropriation from Congress and works with producers, educators, and technology specialists for the development of new public television and radio programming. Among its partners are National Public Radio (NPR), Public Broadcasting Service (PBS), Public Radio International (PRI), and American Public Television (APT).
