Dictionary of Marketing Terms: contests
contests
promotions, offering a prize, that may or may not require a purchase or demonstration of skill for prize eligibility. Contests that are judged to be lotteries are illegal in most states. In-house lists of contest entrants can be used for additional promotions and can also be rented at different rates, based on whether the individuals are buyers or just entrants. Nonbuying entrants are referred to as No's. Contest lists must be deduped to eliminate individuals who enter more than once. Contests can be used to accomplish secondary marketing objectives such as a recipe contest that increases usage.
