ultimate user of a product or service. The consumer is not always the purchaser of a product ( customer ). In the case of pet food, for example, the pet is technically the consumer because it is the ultimate user, although of course the advertising is aimed at the pet owner.
Consumers are considered to be the users of the final product. For example, purchasers of building products are interim users of these products while constructing the finished product, which may then be purchased by a consumer.
ultimate user of a product or service. The consumer is not always the purchaser of a product. In the case of pet food, for example, the pet is technically the consumer because it is the ultimate user, although of course the advertising is aimed at the pet owner
Consumers are considered to be the users of the final product. For example, purchasers of building products are interim users of these products while constructing the finished product, which may then be purchased by a consumer.
