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    Definition of computerized page makeup

    Dictionary of Marketing Terms: computerized page makeup
    computerized page makeup

    use of a computer to electronically compose a page of type and/or art to create one composite image; also called computerized composition. Computerized page makeup can include arranging all the page elements, creating digital art, modifying photo images, selecting type sizes and fonts, and setting hyphenation, indentation, line spacing, and justification parameters. Computerized page makeup is currently the predeominant technique in use, accounting for over 65% of print images worldwide. Its popularity is due to the availability of high-quality image scanners, digital cameras, and advanced software for art creation, image manipulation, and page design. After the page is composed, digital proofing systems can provide a simulated representation of a black and white or color print prior to film, plate, or paper output. Because computerized page makeup is so fast and easy compared to traditional prepress techniques, it has made small runs of as few as one print copy cost-effective. Once created, digital pages can be produced in almost any size from a few inches to as large as 16 feet wide.

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