Dictionary of Marketing Terms: compiled list
compiled list
list of names and addresses that is created specifically for renting to direct-mail marketers and represents a particular target market. It differs from most other lists in that it does not necessarily consist of previous direct-mail buyers. Names are usually taken from directories, trade show rosters, public records, or other lists of people with common characteristics. For example, a list may be compiled of individuals in the medical field who are prospects for buying specialized types of equipment.