Dictionary of Business Terms: cold calling
cold calling
practice by securities and other salespeople of making unsolicited calls to potential customers. The technique is often effective, even though the process is disliked by both salespeople and customers.
Dictionary of Finance and Investment Terms: cold calling
cold calling
practice of making unsolicited calls to potential customers by brokers. Brokers hope to interest customers in stocks, bonds, mutual funds, financial planning, or other financial products and services in their cold calls. In some countries, such as Great Britain and parts of Canada, cold calling is severely restricted or even prohibited.
