Dictionary of Marketing Terms: clearance
clearance
In general:
- permission or authorization received-such as the approval given by a list owner to mail a promotion to the people on his list. Many list owners require that they be shown the promotion package before such approval or clearance is given.
- permission granted to use copyright-protected material.
Merchandising: special offer by a retailer who is selling merchandise at reduced prices. This type of promotion may be used to clear out excess or off-season inventory.
