Dictionary of Marketing Terms: Chromalin
Chromalin
brand name for a laminated high-quality color proof. Another popular brand is called a matchprint. To make a Chromalin, the same color separation film negatives used to make print plates are used to apply each four-color process color to four sheets (one for each color) of clear plastic. The four sheets are then fused together in exact register and laminated, resulting in an extremely accurate representation of the desired image. press proofs of Chromalins, Matchprints, or other brand name color proofs are requested by magazines along with advertisement art to evaluate printed output for color quality.
