Dictionary of Marketing Terms: cast-coated
cast-coated
coated paper with a smooth and glossy finish. Castcoated paper is expensive and heavy, but attractive. The coating is applied by covering the paper on one side with a pigment mixture that is dried and polished with a heated metal cylinder. The cylinder surface is called a casting surface because it acts as a smooth cast for the paper. Cast coating works best with heavy paper because of the amount of water used in the process. It is frequentlyused for booklet covers and book jackets.
