Dictionary of Marketing Terms: caption
caption
word, phrase, or sentence positioned above an illustration or photograph that describes, identifies, or clarifies the illustration or photograph. If this textual matter is found beneath the illustration or photograph, it is properly called a legend, although in common usage both are called a caption. Captions may also be used as advertisement headings or chapter, section, and page headings in a book. The word originates from the Latin caput, meaning "head" or "top."
