Dictionary of Marketing Terms: CAD/CAM (computer-aided design/computer-aided manufacturing)
CAD/CAM (computer-aided design/computer-aided manufacturing)
the use of computers to create and modify graphic images. CAD/CAM is used in mechanical design or drafting tasks and manufacturing processes. CAD/CAM devices replace paper and pencil, speeding up the process of replicating design elements, calculating dimensions, and making design revisions. Some CAD/CAM programs have the ability to rotate designs for three-dimensional viewing. CAD/CAM devices can bring a new design concept from protoype to product by interfacing with manufacturing machines. CAD/CAM programs are used in package design, architecture, mechanical engineering, and a variety of other design applications.
