Dictionary of Marketing Terms: buying incentive
buying incentive
premium in the form of extra merchandise, a discount, or a gift, offered to the prospective purchaser of an item or service in the hope that this bonus will motivate the purchase of the item. This incentive is used successfully in retail clothing chains and generally works very effectively as an advertising technique to bring traffic into the store. Familiar examples of buying incentives are "Buy One, Get One Free" or "Buy One For The Regular Price, Get The Next One For $1.00."
