Dictionary of Business Terms: business reply card (BRC)
business reply card (BRC)
promotion reply postcard preaddressed to the mailer and usually sent as permit mail, requiring no postage payment by the responder. Mailers pay an annual fee for a business reply permit. Business reply cards, which are mailed at firstclass postage rates, make it easy for people to respond to a promotion.
Dictionary of Marketing Terms: business reply card (BRC)
business reply card (BRC)
promotion reply postcard preaddressed to the mailer and usually sent as permit mail, requiring no postage payment by the responder. Mailers pay a fee of approximately $400 per year for a business reply permit. Business reply cards, which are mailed at First-Class postage rates, make it easy for people to respond to a promotion.See illustration.
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