Dictionary of Marketing Terms: bulldog edition
bulldog edition
- edition of a daily morning newspaper that is distributed and sold at newsstands the night before the date it bears. The actual origin of the name is uncertain, although some say it originated in New York City at a time when there were three morning newspapers-the World, the Herald, and the Journal-who "fought like bulldogs" to be the first to get their edition on the street. (Loosely, the term has come to mean the earliest edition of any daily paper, including afternoon papers.)
- sections of the Sunday newspaper printed and distributed early in the week throughout the cosmopolitan area and in outlying rural areas, which are usually placed on sale prior to Sunday.
