Dictionary of Business Terms: brochure
brochure
a flyer or small book used to advertise or describe a product for sale or service available.
Dictionary of Marketing Terms: brochure
brochure
fancy booklet that differs from an ordinary booklet in that it is constructed of heavier quality paper, uses extensive color and expensive type, and is generally put together with special care. The name originates from the French verb brocher, meaning "to stitch," indicating a booklet bound by stitching, although today other binding methods are also used. Brochures are frequently part of a retail advertising campaign and are sometimes distributed with the Sunday papers. They are also enclosed in direct mail and considered to be the "workhorse" of the direct-mail package.
