Dictionary of Business Terms: brand share
brand share
amount of dollars spent by consumers on a particular brand as compared to the amount in dollars spent by consumers on all competitive brands in the same category, figured in terms of percentages; also called market share, share of market. Companies set marketing goals to achieve a specific brand share, and plan their strategies to meet those goals.
Dictionary of Marketing Terms: brand share
brand share
amount of dollars spent by consumers on a particular brand as compared to the amount of dollars spent by consumers on all competitive brands in the same category, figured in terms of percentages; also called market share, share of market. Companies set marketing goals to achieve a specific brand share, and plan their strategies to meet those goals.
