Dictionary of Business Terms: brand potential index (BPI)
brand potential index (BPI)
relationship between a brand's market development index and Brand Development Index (BDI) in a particular market area. The brand potential index is used to predict future sales and to aid in planning future advertising budget allocations.
Dictionary of Marketing Terms: brand potential index (BPI)
brand potential index (BPI)
relationship between a brand's market development index and brand development index (BDI) in a particular market area. The brand potential index is used to predict future sales and to aid in planning future advertising budget allocations.
