Dictionary of Business Terms: brand
brand
identifying mark, symbol, word(s), or combination of same that separate one company's product or services from another firm's. Brand is a comprehensive term that includes all brand names and trademarks.
Dictionary of Marketing Terms: brand
brand
identifying mark, symbol, word(s), or combination of same that separates one company's product or services from another firm's. Brand is a comprehensive term that includes all brand names and trademarks.
