Dictionary of Marketing Terms: bookends
bookends
30-second television broadcast commercial split into two 15-second segments, where the two segments are aired in a given time frame but are separated by commercials for other advertisers' products. An example of bookends might be a commercial where the first segment demonstrates a woman taking a pain relief medicine because she has a severe headache, and the second segment demonstrates the same woman feeling energized and ready for action after her headache has been relieved by the product. Each segment is alled a bookend. Bookends are sold as 30-second spots and programmed into the same commercial break.
