Dictionary of Marketing Terms: bad-pay list
bad-pay list
list of deadbeats (individuals with a poor credit history); also called bad-pay file. This list serves as a purge file in a merge/purge to delete these individuals from the promotion list, thus reducing the probability of incurring bad-debt expense. Bad-pay lists may be maintained by a single marketer for his use or may be maintained by a supplier who accumulates bad-pay data from several marketers and sells the information to others.

