Dictionary of Business Terms: attention
attention
act of noticing an advertisement or commercial; a component of information or perceptual processing. Since consumers will usually take note of things relevant to their needs, attitudes, or beliefs, attention is selective. There have been cases in advertising history where attention was drawn to the advertising but, unhappily, not to the product being advertised.
Dictionary of Marketing Terms: attention
attention
act of noticing an advertisement or commercial; a component of information or perceptual processing. Since consumers will usually take note of things relevant to their needs, attitudes, or beliefs, attention is selective. There have been cases in advertising history where attention was drawn to the advertising but, unhappily, not to the product being advertised.
