Dictionary of Marketing Terms: American Society for Quality (ASQ)
American Society for Quality (ASQ)
society of individual and organizational members, founded in 1946 through the merger of 17 local quality control societies throughout the United States designed to meet the needs of people searching for information related to quality. The society is dedicated to the ongoing development, advancement, and promotion of quality concepts, principles, and techniques and offers members opportunities for learning, quality improvement, and knowledge exchange.