Dictionary of Marketing Terms: American Federation of Television and Radio Artists (AFTRA)
American Federation of Television and Radio Artists (AFTRA)
union of 70,000 to 80,000 members organized for the protection and benefit of all persons performing on live radio and television and on videotaped programs or interactive media. AFTRA was established as the American Federation of Radio Artists (AFRA) in 1937 to help radio performers fight the objectionable industry conditions that existed for performers at the time. In 1952, the American Federation of Television and Radio Artists was created through the merger of AFRA and the television performers union, the Television Authority. An affiliate of the AFL-CIO, AFTRA maintains national headquarters in New York City and acts as the collective bargaining agent for the onair and on-camera personnel of commercial radio and television.
