Dictionary of Marketing Terms: affidavit of performance
affidavit of performance
signed and notarized form that is legal proof of service rendered. It is usually enclosed with the invoice sent by a broadcast company to an advertiser. The affidavit documents the content, cost, and timing of the advertiser's commercials after those commercials have been on the air. It was developed by the Association of National Advertisers and the radio and television advertising bureau as a control to prevent fraud.
