Dictionary of Marketing Terms: Adweek
Adweek
advertising industry trade magazine published weekly in six regional editions (Eastern, Midwest, New England, Southeast, Southwest, Western) for the benefit of advertising professionals who work in corporate management, account management, creative management, media management, new business development, and marketing services, as well as company executives who have a special interest in advertising. Adweek is sold at newsstands and by subscription. Editorial content includes stories about creativity, client-agency relationships, successful advertising strategies, new advertising campaigns and all phases of the advertising, marketing, and communications industries.
