Intuit Inc. and Google Inc. have announced a strategic alliance designed to help millions of small businesses promote themselves online using a variety of popular Google services built into most QuickBooksÂ® 2007 products.
For the first time, small businesses can use QuickBooks to market themselves online by listing their businesses on Google Maps"?¢, creating and managing advertising campaigns with Google AdWords"?¢ and posting their products for sale on Google through Google Base"?¢ – a free product listing service. Integrated into QuickBooks 2007, available this fall, QuickBooks customers will have the ability to attract new customers using Google, the world’s leading search engine.
Research by Access Markets International (AMI) Partners, Inc., a leading technology analyst group, found that more than 50 percent of small businesses in the U.S. believe they can use the Internet for sales, marketing and customer support to help grow their business and strengthen customer relationships– no surprise to you. This alliance addresses this need by helping small businesses quickly and easily use the Web as an effective marketing tool.
“This alliance combines the strengths of both Google and Intuit to deliver innovative online technologies that help small businesses succeed in an increasingly competitive business environment,” said Eric Schmidt, chief executive officer of Google. “By adding key Google services into the world’s most popular accounting product, we’re making it easier than ever for small businesses to find and use all of the tools available to them.”
Two Companies, One Powerful Solution
QuickBooks 2007 will include several services that provide an easy way for small businesses to use Google to get their businesses and products noticed on the Internet – right from an icon on the QuickBooks Home page.
Google AdWords – Currently used by hundreds of thousands of businesses worldwide to gain new customers in a cost-effective way, AdWords relies on keywords to precisely target the delivery of an ad to Web users seeking information about a particular product or service. Starting with $50 in Google AdWords credits, QuickBooks users can use AdWords to advertise themselves online.
QuickBooks users can select search terms related to their product or service and create customized ads that show up when shoppers search on Google for those products or services. This feature gives small businesses full control over their budgets, allowing them to stop or pause their campaign, monitor their spending or change their advertising messages at any time.
Google Maps – Businesses using QuickBooks can more easily be found online with a free business listing – even if the business does not have a Web site. Google Maps gives QuickBooks users a tool to reach qualified prospective customers by simply creating and managing an online business listing. The mapping capability allows customers to find a business, see a satellite image of it and get driving directions. The feature also lets small businesses provide information such as their hours of operation, payment forms accepted and printable coupons. The listing can be updated at any time by the business owner, which means the business listing is always relevant and topical.
Greater Efficiency and Ease-of-Use
Intuit will also incorporate Google’s powerful search engine, Google Desktop"?¢, into QuickBooks 2007 so users will be able to quickly find customer, vendor or financial information anywhere within QuickBooks or on their desktop. For security, the new tool can search QuickBooks data only when it is accessed from within QuickBooks and is tied to QuickBooks user permissions so search results are limited by the searcher’s authorization level.
The Google marketing tools will be available with U.S. versions of QuickBooks 2007 products and services, including Simple Start, Pro, Premier, Enterprise Solutions, QuickBooks Point of Sale, Invoice Manager and Credit Card Processing Kit, which will be available in the fall of 2006. Google Desktop will be available with U.S. versions of
QuickBooks 2007 Simple Start, Pro, Premier, Invoice Manager and Credit Card Processing Kit.