As a solo professional you know you have to write copy from time to time…like all the time. Whether it’s a sales letter for your product or service, an email to your clients, a newsletter, a blog post, a brochure, the list goes on — you need to have basic writing skills. It’s just too expensive to hire a good copywriter every time you need something written about your business. So what to do if you’re not a good writer?
Today I read a great article on the MarketProfs site. Jonathan Kranz, the author of Writing Copy for Dummies and the principal of Kranz Communications (www.kranzcom.com) has written an easy to understand checklist of points to remember when you’re writing copy, whether it’s a sales letter or a direct marketing piece. The article is worth reviewing, maybe even printing out and referring to the next time you have to write some copy.