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Brené Brown at SXSW 2025

How to Communicate in the AI Era, According to Brené Brown

Craig Kanalley
Business is Personal Your Career

As the author of nine books, Brené Brown has been a household name in the business leadership space for years now. But this year, 2025, she said communication is more important than ever.

Brown has emphasized the following points:

We aren't taught how to communicate well

chairs in a classroom Photo by Tuyen Vo on Unsplash

We can only learn so much in a classroom and real-world experience in work environments doesn't always equate to what we learned growing up.

Good communication is vulnerable

two men talking sales Photo by LinkedIn Sales Solutions on Unsplash

No one said it'll be easy. In fact, it's hard to be vulnerable. The conversations should feel uncomfortable to an extent.

Communicating well can improve all relationships we experience

woman on bike reaching for man's hand behind her also on bike Photo by Everton Vila on Unsplash

That goes from family life to work to school, whatever.

Use the right words and mean what you say

men's black blazer Photo by Product School on Unsplash

This can seem obvious but every word matters.

Try to avoid texting

woman holding red phone to send a text Photo by freestocks on Unsplash

Tone is entirely lost in text messages.

Utilize one of three phrases frequently to show empathy

two women sitting on chair chatting Photo by Christina @ wocintechchat.com on Unsplash

The three phrases are:

  1. ‘It sounds like what’s most important to you in this situation is.'
  2. ‘It makes sense that you feel that way.’
  3. ‘I want to make sure I understand.'
These can validate the other person's feelings and deescalate the potential for conflict.

Be more human

two people shaking hands over a wooden table Photo by Rock Staar on Unsplash

At a time when AI is scary for a lot of people, and rightfully so, Brown says it's really important to embrace humanity.

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Profile: Craig Kanalley

Craig has a journalism background and previously served as a senior editor at The Huffington Post. He has contributed in various capacities for media organizations like the Chicago Tribune, Chicago Sun-Times, and NBC News and taught a college class on social media at DePaul University in Chicago. His primary expertise is around technology, lifestyle, sports, and media. He loves researching and writing. He has worked in digital media in some capacity for more than 15 years.

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