Gone are the days of the purse poodle, these are the days of social and environmental consciousness. What this means to marketers is that celebrities want and need to be attached to green labels, and of course, big green labels are reaching out to A – listers. Having a celebrity attached to a brand is a time-honored tradition of gaining acceptance from the masses, so although you and I would have a problem getting our hands on a Hydrogen BMW, Edward Norton and Cameron Diaz have one. Magic Johnson gets around in a $1 million Chevy Equinox Fuel Cell, while Honda is keeping the star list for its FCX Clarity under wraps until the car is released.
Read More At The LA Times
Stars test the waters with hydrogen cars