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    Can You Explain to Customers What Makes Your Business Different?

    Can You Explain to Customers What Makes Your Business Different?

    Denise O'Berry
    Business PlanningLegacyStarting a BusinessSalesAdvertising, Marketing & PR

    So what differentiates your product from that of your competitors? It's critical to your business success that you take the time to define what makes you different, and that you clearly communicate this message to customers to ensure that your product stands out from the crowd!

    In this episode of “The Little Big Show,” small business expert Denise O’Berry shares how most companies get lost in a "sea of sameness" and the two little words you can use to make sure your business isn't one of them.

    How to Get More Customers by Using Two Simple Words

    AllBusiness.com presents The Little Big Show, a video series from small business expert Denise O’Berry. Watch Denise’s show each week to learn bite-sized tips that can make a big difference in your business bottom line.

    Watch the previous episode:

    Eliminate Price Objections with 6 Little Questions

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    Profile: Denise O'Berry

    Denise O’Berry is a small business expert who’s been helping small business owners take action to build sustainable businesses since 1996. Denise has worked with hundreds of small business owners over the years and continues to be inspired by their enthusiasm and ability to overcome huge obstacles. You can connect with Denise at her website at www.DeniseOBerry.com, follow her on Twitter @deniseoberry, or connect on Facebook.

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