Business Planning Is About Results
Take a look at this chart. At Palo Alto Software, we asked almost 3,000 users of Business Plan Pro about their business, their plans, their achievements ... about two dozen questions. And in the chart here you see one clear statistically-valid conclusion:
Simply put, those who finished their business plans were about twice as likely to successfully grow their business, get investment, or land a loan than those who didn't. You can see the numbers on the chart.
For the record, we sent the results to the University of Oregon Department of Economics for validation. I posted more details about that study and the statistical validation yesterday on the Business in General blog.