Building Excellent Customer Relationships: “Building Excellent Customer Relationships”
“Whether you’re selling products or services, go further than is legally required in anticipating and responding to the problems of your customers. How you do this depends in part on the nature of the products or services you offer. But for starters, consider the policy of Eddie Bauer, a highly successful national company that sells outdoor goods through its catalog and retail outlets:”
– I’m in a marketing state of mind….. -ed.