If you run an online business, chances are you’ve heard a lot of buzz about blogging. That buzz is settling now as YouTube has emerged to be the place where real money is being made.
There are all kinds of video content creators out there, and some YouTubers are making millions of dollars per year with their channels. If you are into gaming, PewDiePie made over $7 million last year playing video games; if you are running a marketing agency, look at the The #AskGaryVee Show.
Or if you are a personal trainer, you might be interested in Bradley Martyn, who has built a strong following with his videos, and over 200,000 subscribers, a merchandise store, and a meal prep service called Lean Meals where you can order healthful prepared food.
There are countless success stories of people who are making their livings through YouTube. Some have built businesses through YouTube, such as Luxy Hair, whose creator started out talking about makeup and then later launched her own product, and people who use videos to market their existing business. Several carpenters have used YouTube to show their work and then take orders.
MKBHD, another popular YouTuber, was named the best tech reviewer by Business Insider. Entrepreneur Marques Brownlee started out making screencasts five years ago when he was just 15 years old, and today he uses RED $10,000 Hollywood-level cameras to shoot high-quality tech reviews.
If you’re ready to start your own YouTube channel, here are four things you must do:
1. Invest in a High-Quality Production Setup
If there is one thing that I’ve learned from my experience, it is that you should invest in quality products that are directly related to your business.
If you are a writer, get a better pen or keyboard; likewise, if you are going to make videos, invest in the best video setup products. These include anything from backdrops to softbox lights. However, the most important thing to invest in is a high-quality video camera.
If you are just starting out and don’t have a lot of money to spend, then a vlogging camera is going to be your best option. Plan to spend $300 to $600 for a great “point and shoot” camera like the Canon S120 or Canon G7x with a tripod to shoot videos.
From there, you can step up and get a DSLR camera like a Canon 70D, the only DSLR camera with a built-in hybrid autofocus, which makes it excellent for shooting videos. A DSLR camera also offers great depth of field and sharp video quality. Different types of video lenses allow you to get really creative in your shooting—whether you plan to do tech reviews or talk show interviews.
Also, make sure to invest in a good microphone as you don’t want your visually crisp video to have muffled audio.
2. Develop a Consistent Brand and Design
To build an audience, your brand has to be very clear and defined so that your audience can connect with it. Everything from thumbnails to color schemes have to be consistent. This applies if you run a gaming channel like Kwebbelkop, which is all about crazy stunts, or a channel like The School of Life, a YouTube channel with a scope about as broad as its title implies.