“Blogs have the characteristics that are most valued by the various search engines, including Google. In fact, the very nature of blogs is such, that it almost looks like they were created with the search engines in mind.
Blogs are updated frequently with abundant fresh content, laden with keywords. The result is higher search engine rankings for those searches.
Blogs have a natural affinity for adding incoming links, which helps in raising your Google PageRank (Google’s measure of the importance of an internet website), and your placement in the search engine results pages (SERPs).
Those two features alone have some fairly insignificant, in some people?Ds minds, blogs sitting on the first page for many keywords. Those same blogs boast some high PageRanks as well.”
– Wow! Great post by Wayne on Blog Business World, check it out! -ed.