The LA Times ran a story this weekend in the real estate section about blogging realtors and how well they continue to do now even though the market has taken a hit.
Businesses have been blogging for a while. We know that it gets our customers involved and keeps our names right there in their faces, where they can remember them. If they are constantly checking your site to see what is new in the field in which you work, they’re going to remember your company when something comes up that they need.
In one case, the realtor stated that as much as 75% of her business last year had come from her blog! People log online to research something, find a blog related to that topic, read the blog and then contact the writer for additional information-or possibly to buy something.
If your business is behind on the times and you have not yet started a blog, there is no excuse! Blogs are absolutely free, easy to use and take just minutes a day. Think of what you can get in return!