Available for Acquisition: Virulite, LLC and the Cold Sore Machine

Usually we can not disclose the identity of a client for a

variety of reasons.  For our newest

client, Virulite, LLC. not only can we disclose the identity, we even issued a press

release via Business Wire that they are available for acquisition.  They do not have that many employees, they

all know about a possible sale, and in this case there is benefit in spreading

a wide net into pharmaceutical and medical device manufacturing companies.

Virulite, LLC. is the manufacturer of the Virulite device, an innovative hand-held

device that uses near infra-red light to reduce the healing time of cold sores

by up to 50%.   It was developed in the UK, went

through clinical trials there, and is even approved and sold by the National Health

Service. 

They have not yet developed a market outside the UK, which is

why they retained our services.  I was

hesitant at first because we don’t typically represent clients that demand a

large purchase price without earnings to back it up (usually a venture capitalist is what a company like this needs), but in this case a few

things changed my mind.

One compelling reason to take this project on was the simple

fact that the device works.  I read the

reports, but what really drove it home was when I did a Google search and found

testimonials on the web for the time it was being sold on Walgreens online for

their test marketing.  The testimonials

were outstanding.  I was intrigued.

The market is nothing less than massive, with

GlaxoSmithKline doing around $2 billion in cold sore remedies.  As you know, many of the drug companies like

GSK have to continually bring new products to market as their old drugs dropped

out of patent protection and become prey to generic knock offs.  Did you know it takes an average of $800

million of R&D to develop a new drug? 

Further, the drug companies are seeking non-drug remedies for some

ailments, because of the liability of using drugs. 

It all adds up to the potential for Virulite to find a good

home with a company here in the US,

most likely a pharmaceutical firm or medical device company.