Author Profile
Yaniv Masjedi
Areas of Expertise: Customer Service, Marketing, Demand Generation, Brand Management
Website: https://www.nextiva.com
Website: https://www.nextiva.com
Biography
Yaniv Masjedi is the vice president of marketing at Nextiva (@Nextiva), a leading provider of cloud-based, unified communication services. In his role, Yaniv manages the firm's marketing and branding efforts by working to create strategies that drive awareness, strengthen the Nextiva brand and share the story of the company's unique customer-centric culture (dubbed "Amazing Service"). His responsibilities also include brand management, demand generation, advertising, marketing communications, nurturing programs, and thought leadership. Prior to joining Nextiva, Yaniv led teams at IPOWER and the Endurance International Group. He studied political science and history at the University of California, Los Angeles. Keep up with Yaniv on Twitter @YanivMasjedi.
ARTICLES BY Yaniv Masjedi
The Art of the Ask: 5 Tips for Getting What You Want
Whether it's a raise at work or a big favor from a friend, simply asking for what you want can be difficult and stressful for many people. Yaniv Masjedi offers the following five tips.
3 Ways to Drive Customer Loyalty and Keep Customers for Life
Every business appreciates a customer who keeps coming back, compliments your products, and is liberal with referrals? Learn how to turn more of your everyday clients into "forever" customers.
5 Best Practices for Working On The Road
Business travel: you either love it or hate it. Before you take your next business trip, make sure to read Yaniv's Masjedi's 5 rules for staying happy and productive (not to mention sane) when working out of your suitcase.
Is It OK to Be Friends With Your Employees?
It’s one thing to strike up a friendship with a business peer; it’s another thing when a potential friend is your subordinate. Where should business owners draw the line in their friendships with employees? Here are a few rules to live by.
Time Management: 5 Things You Need to Stop Doing Right Now
Think you are good at time management? Compare your habits with the following list to see how you can manage time more effectively.
How to Inspire Your Employees to Work 12 Hours on a Saturday
Does your business have a rainy day project sitting on the back burner that you never have time to tackle? Why not schedule a weekend shift where employees and management work together to knock out pie-in-the-sky projects? Sounds crazy but here's how our company makes it work.
Two Easy Ways to Become a Hands-On Manager
Being a hands-on manager doesn’t mean you act as an omnipresent micromanager peering over the shoulders of every employee. It means the opposite, actually. Here are two ways to become a more present and empowering manager for your employees.
Your Employee Engagement Is ‘In the Bag’
Read about one company's creative and successful initiative to increase employee engagement and reward its customer service superstars. Would it work for your business?
