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Vicky Tamaru

Author Profile

Vicky Tamaru

Biography

From playing Space Invaders in the 1970s to chatting online before the interwebs were even invented, Vicky has been a geek since before it was cool. She writes the Stop Being So Pushy! blog for AllBusiness.

ARTICLES BY Vicky Tamaru

‘Celebrity Apprentice’: Branded Media Juggernaut

It been refreshing to see a broadcast TV show hosted and produced by one of the most successful businessmen in the United States also make an effort to represent brands in more authentic ways.

Microsoft's Phones Expand Creative Advertising Possibilities

With the extension of the Xbox Live, Bing Maps, and other Microsoft services across TVs, phones and PCs, via a small set of technologies (XNA, HTML, Silverlight, .NET, Flash) advertising opportunities can be creative and exciting. I can't wait!

How Entertainment Can Avoid Being a Commodity

Examining the Past to Help Forge the Future of Web Content

What the NBC / Comcast Merger Means for Branded Entertainment

With the ongoing blurring of the lines between content and commerce, the merger may create a more seamless and less expensive way for NBC-Universal to syndicate across multiple channels. We may even see more innovative and cutting edge branded-entertainment properties in the near future.

What the NBC / Comcast Merger Means for Branded Entertainment

With the ongoing blurring of the lines between content and commerce, the merger may create a more seamless and less expensive way for NBC-Universal to syndicate across multiple channels. e may even see more innovative and cutting edge branded-entertainment properties in the near future.

What's the "Big Idea"?

It seems as though many agencies fall victim to a sort of ethereal ideal of the "big idea".

Undisputed Master of Branded Entertainment Does Something New

D23, another brilliant move by a company that truly understands the importance of entertainment, quality and fostering on-going relationships with its customers.

Better Than Free Marketing!

You simply can’t buy this kind of dedication to your brand. In fact, this is an example of better than free marketing. It's a story of how people are willing to pay in both time and money to market a brand for them.

Why Conversational Marketing Requires Fundamental Business Change

Basically, if we are increasingly more reliant on building long-term genuine relationships with our customers, we’re also more reliant on building long-term genuine relationships with our employees, vendors, and agency partners. There is simply no way around this fact.