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Nick Armstrong

Author Profile

Nick Armstrong

Website: https://www.wtfmarketing.com

Biography

Nick Armstrong is unapologetically awesome at making marketing FUN for small business owners, helping them swear less and profit more. He rocks at explaining difficult-to-grasp marketing and web technology concepts, making them much less scary.

ARTICLES BY Nick Armstrong

Small Business Life Doesn't Always Have a Happy Ending

Being a small business owner doesn't always have a happy ending. I wish it did.

Taking a Stand Is Good for Business

Small businesses naturally shy away from controversy. But sometimes, that's exactly the wrong approach to building your brand and your reputation.

Rethinking the Elevator Pitch

All it takes is one good story to sell a client. But that's one story more than many small-business owners have to tell.

'Quick and Easy' Website Tools Will Kill Your Business

You wouldn't take your clients to dinner and serve them a fast-food meal deal. So why would you burden your small business with an "instant" website?

A Small-Biz Lesson in a Black Friday Crowd

What did I learn watching the big-box shopping mobs? That the things we gamble on -- and the risks we take -- often pay off in unexpected ways.

Social Media and the 'Interruption Marketing' Menace

Too many small businesses see social media as a new way to accomplish an old task -- namely, annoying the daylights out of their customers.

Customer Service in the Digital Age

Communications technology today is designed for convenience. It's just not always clear whether its for your convenience ... or your customers'.

In Business Relationships, It Pays to Keep Score

Judging honesty and intent can be very tough in the business world. That's why most of us don't bother to try.

Small Business Needs to Stand Up for the Golden Rule

All it takes is one angry customer to ruin your reputation. And all it takes to prevent that from happening is a sense of accountability.

How a 'Revolution in Ideas' Can Reshape Your Business

More businesses today are embarking on a revolution -- in the minds of customers, employees, and communities. Here's why you should be a part of it.