What to Do When a Customer Says Your Price Is Too High
The most common way for a customer to say no to a deal is to say the price is too high, but that may not be the full story. Learn how to determine if there are other objections.
Author Profile
Brad Shorr
Biography
Brad Shorr is Director of Content Strategy for Straight North, an Internet marketing agency in the Chicago area. With in-house, freelance and agency experience, he writes frequently about content marketing, SEO, social media and small business strategy.
ARTICLES BY Brad Shorr
How to Get Fired Gracefully—And Why You Always Should
Leaving an employer on good terms is always in your best interest. Here are some reasons why—reasons that are easily forgotten when youre in the midst of being shown the door.
6 Reasons Why SEO Might Not Be Right for Your Business
Contrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here’s how to determine when SEO is not for you.
4 Important Things to Consider Before Making a Midlife Career Change
Starting a new career after the age of 50 can be exciting but also frightening. As someone who navigated it successfully, I'd like to share firsthand advice on what to do before taking the plunge.
What 10 Years of Content Marketing Did for This Startup
If you’re not sure whether content marketing is for you, here’s the story of one small business that found enormous success using content marketing before anyone knew what to call it.
How to Plan for Your Retirement in Your 20s
You hear a lot of people in their 50s and 60s say the same thing: I wish I’d planned better for my retirement when I was young. Learn concrete things to do when you’re young that will make you physically and financially sounder later in life.
Is Bad Deadline Management Killing Your Company?
If a deadline is a punch line, it won’t be long before sales and profit charts are a flat line. How does this situation come about, and how can it be remedied?
These 5 Mistakes Are Why Your Online Marketing Is Failing
If your business is making too many—or worse, all!—of these common marketing missteps, your campaigns are doomed to fail.
The Secrets to Hiring and Developing the Best Copywriters for Your Website
Do you want to produce marketing content that grabs readers and turns them into paying customers? Learn how to hire, train, and manage writers who will make your brand stand out online.
